Microgaming sold it’s entire game portfolio and distribution business to Games Global and changed its name to Apricot Investment back in 2018.
So why does it matter now? And what this means for you as a player, we hear you ask?
The short answer is: it doesn’t. It’s confusing, but ultimately you can still find your favourite Microgaming slot games, don’t worry. The trick is in finding future slots.
Let’s break down what’s happening and why it matters.
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First, What is Microgaming?
If you’ve ever played online slots or casino games, chances are you’ve come across Microgaming’s work. They’ve been around since 1994 and are famous for creating some of the biggest slot hits in the online casino industry.
Think Immortal Romance 2 slot, Thunderstruck II Mega Moolah, Jurassic World, and Mega Moolah Megaways — that monster of a progressive jackpot slot that’s made headlines by turning players into millionaires overnight.
But after nearly 30 years of leading the industry, Microgaming decided to shake things up and rebrand properly as Apricot Investments in 2024. They’ve changed the website, sent out the PR and now you won’t find the game Microgaming anywhere but in the older slots.
So, why the change, and should you, as a player, be concerned? Here’s the scoop.
Why the Name Change?
Microgaming’s rebrand isn’t just about getting a fresh logo or fancy new website. It’s about the company refocusing on what they do best: providing top-notch software that powers online casinos all over the world.
In recent years, Microgaming sold off their game development arm to Games Global, which now handles the creation of all the new slots and casino games. There’s no more ‘Microgaming slots‘ or ‘Apricot slots’, only Games Global and their many many studios.
By becoming Apricot Investments, the company wants to highlight its core mission: offering a robust and reliable software platform that casinos can use to deliver a seamless gaming experience.
In short, Apricot is doubling down on making sure your online casino experience runs smoothly, with secure and efficient software.
What Changes for You?
Here’s the good news: the games you love aren’t going anywhere. Apricot Investments (formerly Microgaming) still powers a ton of casinos, ensuring you have access to their classic hits and all the latest game releases from Games Global and other slot studios.
Your favourite slots and casino features will continue to be available, just under a new corporate name.
Let’s clear up a few common questions:
Are there still casinos using Microgaming software?
Absolutely. Even though the name has changed to Apricot Investments, the company still runs the software platform behind many popular online casinos. So, you’ll still see that smooth gameplay and seamless betting experience you’re used to.
What about the games themselves?
While Apricot doesn’t make new games anymore (Games Global does that now), you’ll still find all the classic Microgaming titles, and you can expect a continuous stream of new, innovative games from their partnered developers.
Will this affect your gameplay or winnings?
Not at all. The rebranding won’t change your chances of winning or the way you play. Apricot is focused on enhancing the software and tech behind the scenes to make things even better.
Why Should You Care About Apricot’s Rebrand?
Okay, but why should you, a player, care about all these business changes? Well, there are a few reasons:
Better Technology and Stability: With Apricot Investments focusing solely on software, you can expect even smoother gameplay, faster loading times, and better security measures at the casinos you play. That means a more enjoyable and worry-free gaming experience.
More Games and Exciting Features: Apricot’s streamlined focus allows Games Global and other studios to keep cranking out new and exciting titles, while Apricot ensures the platform running these games is rock-solid. So, you get the best of both worlds: cutting-edge games on a super-reliable platform.
Confidence in a Trusted Brand: Despite the new name, Apricot Investments is still the same company that has been a pioneer in online gambling. They’re licensed by the Malta Gaming Authority and the British Gambling Commission, meaning they follow strict rules to keep things fair and safe.
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The Future Looks Bright for Online Gaming in 2025 and Beyond
Apricot Investments isn’t just changing its name and calling it a day. They’re also rolling out a new website, which will showcase their 30-year history and all the exciting things they have in store. They’re committed to keeping players like you happy by making the online casino experience better and more innovative than ever.
Plus, 2024 marks Microgaming’s (now Apricot’s) 30th anniversary, and they plan to celebrate in style. This means even more fun and possibly some new features or bonuses at the casinos you frequent.
It matters but you won’t notice
At the end of the day, this rebrand is all about positioning Apricot Investments for the future while keeping the spirit of Microgaming alive.
As a player, you can expect even more stable and exciting gaming experiences, with the promise of new games and cutting-edge features on the horizon.
But the reality is that you’ll rarely feel or see the changed. Online casino has developed into a smooth art form over the last 30 years, thanks to online gambling companies like Microgaming. And even though we won’t see their name, we won’t forget their contribution, regardless of their name now.
And who knows? With Apricot powering the software behind your favourite casinos, your next spin on Mega Moolah slot could still make you the next big winner. At this point you won’t care what name is on the game.
